This format does have the benefit that it could be harder for the reader to differentiate between the article you wrote and the ad banner of links immediately preceding or following it. The reader will then inadvertently click on an ad link thinking it is part of the article.
This is good advice how to trick a few clicks out of your readers. In the long term though I am not sure how effective it is.
Think about it. Think of yourself as the reader of a website. You think you are reading an article and click on a link within to continue. The link opens up and you see it is a different page, maybe relevant to what you want, maybe not. Probably not because you only clicked on it by mistake.
Chances are you will close the website and not return. After a few times of this happening you will likely get frustrated and not even return to the original website, considering it not worth your time and energy.
So the website owner may have made a few dollars on some mistaken ad clicks, but he probably lost a reader and future potential clicks in the process.
A better suggestion is creating contrast. Use a color that stands out off the page and apply that as the color for the links in the ad. Of course you don't want your website to look ugly, but you should still be able to find a color that stands out without ruining your page.
The color standing out will attract the readers eye as he reads the article. He will naturally gravitate to the red (for example) link in the ad and will likely click on it. Despite the fact that you "lured" him there, he clicked on the link because he thought it was relevant to his needs. All you did was make him notice it. He is more likely to even find your site even more useful as he finds relevant information and relevant links.
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