Borders
Should you use borders or not in your Google Adsense ad blocks?
They each have benefits. Ads with borders will generally look much nicer than those without.
The benefit of ads without borders probably wins out though. It seems that ads without borders have a higher CTR, or click-through rate, than ads with borders. When you drop the border it seems to make the ad blend in a bit more and people feel confident clicking on it. When you place the border, it separates the ad from the rest of the page and gets ignored more.
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